Crystal Andrus Morissette

Helping women come home to themselves.

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"Every woman I have ever coached was really looking for the same thing — to feel safe enough to be fully, unapologetically herself."

Crystal Andrus Morissette, founder of the S.W.A.T. Institute, direct portrait

The Story

Meet Crystal

Crystal Andrus Morissette has spent more than thirty years studying one question: why women feel too much, apologize too often, and quietly disappear inside their own lives. Her answer became Emotional Age — a way of understanding why we react the way we do, long before we ever consciously chose to — followed by Empowerment Coaching and the Empowerment Spectrum, the body of work she built around it.

In 2009 she founded the S.W.A.T. Institute to train the women who would carry that work forward. She has since written six international bestselling books and speaks internationally as a media expert on the emotional lives of women.

Women do not need to become someone else. They need to come home to themselves.

She is also a mother, a grandmother, and a cancer survivor — a woman who has had to apply her own work to her own life more than once. She still calls herself a student first. That, more than any title, is why women trust her with the parts of themselves they show no one else.

30+ Years

Working with women

Six Books

International bestselling author

2009

Founder, The S.W.A.T. Institute

Creator

Emotional Age & Empowerment Coaching

Crystal Andrus Morissette, quiet reflective portrait

Her Story

I left home at fifteen.

There was no map for what came after — just a girl learning, quickly, how to trust her own judgment, provide for herself, and decide who she was going to become without anyone else deciding it for her.

Everything she has built since didn't grow out of running from that beginning. It grew out of finally understanding it: that a woman does not need rescuing. She needs to come home to her own voice, her own body, her own choices.

She built a life first. Then, slowly, she built a body of work out of learning how.

As Seen & Heard

Oprah.com CTV CBC CBS UK Daily Mail The Globe and Mail

Take The Emotional Age Quiz

What Is Your Emotional Age?

Not how old you are when you look in the mirror. How old you feel when you're triggered, afraid, upset, or unseen. In a few minutes, discover the emotional patterns quietly running your life.

Take The Quiz

The Body Of Work

Thirty Years, One Body Of Work

Six books. A framework for understanding emotion. A coaching discipline. A school built to teach it. None of it began as a career plan. It became one because women kept asking for more.

Crystal Andrus Morissette with her books

Six Books

International bestselling author of Simply…Woman, Transcendent Beauty, Simply…EMPOWERED, and The Emotional Edge.

Emotional Age

The framework for understanding why we react the way we do.

Empowerment Coaching

A coaching discipline built from lived experience, not theory.

The Empowerment Spectrum

A communication and consciousness model that transforms the way we relate, communicate, and lead.

The S.W.A.T. Institute

Founded 2009. A certification school for women, by a woman.

Simply…Woman

The movement: books, retreats, and a community of women choosing themselves.

Speaking & Media

Oprah.com, X-Weighted, Woman's World, I Can Do It (Hay House events), The Power Within, Canada AM, CBC Radio, and hundreds more.

Retreats

Multi-day retreats for women ready for their next chapter.

Women Coached & Trained

Thousands of women, in 45 countries.

The Timeline

How It Unfolded

1991 Opens Crystal's Health & Fitness (for Women Only)

1994 Competes in the Ms. Galaxy

1995 Has her first daughter, Madelaine

1996 Has her second daughter, Julia

1997 Begins Simply…Woman Personal Training + Nutritional Coaching

2002 Self-publishes the original full-color Simply…Woman book + workout

2003 Coins “Empowerment Coaching” and transitions from the gym to the office

2004 Publishes Simply…Woman!; the 12-Week Body-Mind-Soul Total Transformation Program (Hay House Publishing)

2006 Publishes Transcendent Beauty (Hay House Publishing)

2007 X-Weighted TV show — coach + nutritionist, seen in 15 countries

2007 Launches Simply…Woman Retreats

2008 Publishes Simply…EMPOWERED (Hay House Publishing)

2009 Opens The S.W.A.T. Institute (Simply…Woman Accredited Trainer)

2015 Publishes The Emotional Edge (Penguin Random House)

2018 Publishes Simply…Woman: Stories from 30 Remarkable Women Who Have Risen Against the Odds

2021 Relaunches MECC — Master Empowerment Coach Certification

2023 Loses 55 pounds in 5 months

2023 Launches the Simply…Woman 12-Week Course for Women Over 40

2024 Crystal's granddaughter, Freya Bloom, is born

2026 Cancer diagnosis + hysterectomy

September 2026 She's Back! Simply…Woman Retreat: Your Second Act

Crystal Andrus Morissette, relaxed and at ease, feet up on the couch

The Movement

Simply…Woman

Books. Courses. A retreat. A podcast. A school. A workout. A community of women choosing themselves, out loud.

Books S.W.A.T. Retreat Podcast

The School · Est. 2009

The S.W.A.T. Institute

Long before Empowerment Coaching had a name, Crystal built one of the world's earliest online Empowerment Coach Certification schools — created exclusively for women, by a woman who had lived every chapter she now teaches.

A rigorous, soulful training ground for women who feel called to hold space for other women's transformation.

Become Certified Visit The Institute

Crystal Andrus Morissette, founder of the S.W.A.T. Institute

Come Sit With Me

Private Coaching

The OG of Empowerment Coaching. Crystal herself — one on one, drawing on more than thirty years of experience. Sessions are limited and by application only.

Apply For A Session

Endorsed By

Respected Voices. Powerful Words.

“Crystal Andrus has overcome a personal story that would leave many feeling victimized and small. She has not only risen to become a dynamic, passionate, and empowered woman, she has carefully crafted a how-to manual for the rest of us to follow! If you are ready to become the hero of your own life, this book will get you there! Simply…EMPOWERED is one of this year's must-reads!”

Debbie Ford

#1 New York Times best-selling author of The Dark Side of the Light Chasers

“The Emotional Edge is a wake-up call for anyone who is ready to step out of the limitations of their life and into their infinite possibilities. Exceptionally compelling… Crystal Andrus Morissette delivers insight and interventions that are more than simply helpful; they are life-changing in their clarity and wisdom. I think this work is going to be a game-changer for the world and for women.”

Joan Borysenko, Ph.D.

New York Times best-selling author

“In her passionate, inspiring books, Crystal Andrus encourages readers to take responsibility for the quality of their lives, then gives them tools to do just that.”

Susan Nolen-Hoeksema, Ph.D.

Psychology Professor & Director of Graduate Studies, Yale University · New York Times best-selling author

Real Women. Real Transformation.

Their Stories

Sacha Mascolo-Tarbuck, Global Director/Owner of Toni&Guy

“Crystal is my trusted advisor”

“Crystal has helped me in every aspect of my life, and I feel so appreciative to have her as my coach. For nearly four years, I've looked forward to our weekly calls, knowing that no matter what is happening, whether personally or professionally, Crystal has the right words, and without fail, I always feel better, stronger, and more confident. It's as though her confidence is contagious! I'm so blessed to have such an inspiring, empowering woman in my life.”

Sacha Mascolo-Tarbuck

Global Director/Owner of Toni&Guy (over 650 hair salons worldwide)

“I gained the courage to believe in myself.”

“I went from working in a basement as a bookkeeper, facing the back wall, hiding behind my computer to finally acknowledging myself and how much I have to offer the world. I gained the courage to believe in myself which has lead to me becoming an author, speaker, coach and my latest discovery an artist.”

Penny Norkett

Personal Empowerment Coach Certified by the S.W.A.T. Institute

“Crystal was the bridge that took me from a domestic violence victim to a Ph.D. student whilst supporting me to learn to manage the psychological processes I encountered as I developed my emotional intelligence. You start out aiming for your defined goal; you end up in a totally different place of strength with 1,000 more achievements.”

Perena Wasterfall, Ph.D.

“Crystal exudes vulnerable confidence. She doesn't fake it til she makes it…she IS it. When she shares, she shares all of herself…even if she thinks it's messy. Observing this authenticity from her has encouraged me to be confident in all my untidy glory. She sees you as you really are. Working with Crystal continues to be a safe place to be me and to grow in confidence.”

Eliza Lowther Hadley

Master Empowerment Coach Certified with The S.W.A.T. Institute

“I could never begin to express how much Crystal has helped me with my confidence to accomplish my goals + dreams! She has done this by affirming my worth, value, and good qualities and challenging me to rise up and grow where I need to most!”

Erin Rechenberg

Master Empowerment Coach Certified with The S.W.A.T. Institute

Come Away — September 18–20

Retreats

Three days at Crystal's home to remember who you were before the world told you who to be. Only 15 women. The next retreat is filling now.

Reserve Your Seat

Crystal Andrus Morissette, expressive and free

On Stage & On Air

Speaking

From corporate stages to women's conferences, from television interviews to intimate keynotes — Crystal speaks the truths most people are afraid to say out loud.

Keynotes·Corporate·Women's Conferences·Television·Media

Inquire About Booking