The world
Simply…Woman
The community, the retreats, the documentary and the daily Womantra™. Where women gather to begin what comes next.
Crystal Andrus Morissette An extraordinarylife.Still unfolding
For more than thirty years I've helped women find their way to their own power, through six books, the Emotional Age™ work and The S.W.A.T. Institute. Right now, something new is unfolding: a documentary called Simply…Woman: Your Second Act.
Bestselling author of six booksFounder, The S.W.A.T. InstituteEmpowerment Coaching since 2003
Now filmingSimply…Woman: Your Second ActA documentary · In production
Simply…Woman:Your Second Act
A story about women who have lived, loved, built, lost and healed, and who are not finished yet. It began on one candlelit weekend in September 2026.
In September 2026, fifteen women gathered with me in the Ontario countryside for a Simply…Woman retreat. Candles, old wood, stained glass, live music, and a small film crew quietly circling the room.
I had planned every detail of that first evening. Then, somewhere between the candlelight and the conversation, it stopped feeling like something I was hosting. I felt like I was inside a movie. One I'd helped create, and one that moved me, too.
That weekend became the opening chapter of Simply…Woman: Your Second Act. The film is in production now, and the story is still being written.
Crystal
From the women who were there · September 2026
“Every detail made us feel special and loved.”
“I honestly wasn't sure what I wanted from this weekend. I just knew that I felt lost… The greatest clarity I took from the weekend was… permission.”
“I feel the weekend helped me to shift my life priorities… So happy to be in my Second Act.”
Follow the film at SimplyWoman.com
Chapters are being shared as the season turns. The next retreat date hasn't been announced; the waitlist hears first.
Meet Crystal
A woman who notices everything.
The dress. The light. The song playing in the background. The one sentence in your story that could become a book. Crystal notices it, and then she helps you do something with it.
For more than thirty years, Crystal Andrus Morissette has explored one question: what will it take for women to stand confidently in their own power? Her answers became Emotional Age™, The Empowerment Spectrum™ and a discipline she began calling Empowerment Coaching in 2003. In 2009 she founded The S.W.A.T. Institute, where women from 45 countries have trained in her methodology.
She left home at fifteen with no roadmap. She was the nutritionist and life coach on the television series X-Weighted. She is a mother, a grandmother, and a cancer survivor who now calls this chapter her Second Act: living what comes next in vivid colour. She still calls herself a student first.
30+Years working with women
6Books · Hay House & Penguin Random House
45Countries where women have trained with S.W.A.T.
2009The S.W.A.T. Institute founded
Womendon't needfixing.
The body of work
Thirty years. One body of work.
None of it began as a career plan. It became one because women kept asking for more.
-
i.
Emotional Age™
Not how old you look in the mirror. How old you feel when you're triggered, afraid or unseen. The framework for understanding why we react the way we do.
Take the quiz -
ii.
The Empowerment Spectrum™
A model of communication and consciousness that changes how women relate, speak up and lead.
-
iii.
Empowerment Coaching
The name Crystal gave her work in 2003, long before it was a category. Coaching built from lived experience, not theory.
What it is
The books
Six books, one conversation with women.
- 2002Simply…WomanThe original full-colour book and multimedia program, self-published
- 2004Simply…Woman!The 12-Week Body-Mind-Soul Total Transformation Program · Hay House
- 2006Transcendent BeautyHay House
- 2010Simply…EMPOWEREDHay House
- 2015The Emotional EdgePenguin Random House
- 2018Simply…Woman: Stories from 30 Magnificent Women Who Have Risen Against the OddsEdited by Crystal Andrus Morissette
Where to begin
and an invitation into yours.
Three doors into the same work. Choose the one that fits the woman you are right now.
The training
The S.W.A.T. Institute
Simply Woman Accredited Trainer: professional education in Empowerment Coaching, including the Master Empowerment Coach Certification (MECC), for women called to carry this work forward.
With Crystal
Private coaching
One to one with Crystal herself, by application only. She works with a very small number of women each year and reads every application personally.
On the books
Endorsements and testimonials
The Emotional Edge is a wake-up call for anyone who is ready to step out of the limitations of their life and into their infinite possibilities. … I think this work is going to be a game-changer for the world and for women.
“If you are ready to become the hero of your own life, this book will get you there! Simply…EMPOWERED is one of this year's must-reads!”
“In her passionate, inspiring books, Crystal Andrus encourages readers to take responsibility for the quality of their lives, then gives them tools to do just that.”
From women she has coached and trained
“Crystal is my trusted advisor.”
“For nearly four years, I've looked forward to our weekly calls, knowing that no matter what is happening, whether personally or professionally, Crystal has the right words, and without fail, I always feel better, stronger, and more confident. It's as though her confidence is contagious!”
“She IS it.”
“Crystal exudes vulnerable confidence. She doesn't fake it til she makes it… she IS it. When she shares, she shares all of herself… even if she thinks it's messy. Observing this authenticity from her has encouraged me to be confident in all my untidy glory.”
“A totally different place of strength.”
“Crystal was the bridge that took me from a domestic violence victim to a Ph.D. student whilst supporting me to learn to manage the psychological processes I encountered as I developed my emotional intelligence.”
“I gained the courage to believe in myself.”
“I went from working in a basement as a bookkeeper, facing the back wall, hiding behind my computer to finally acknowledging myself and how much I have to offer the world.”
“Challenging me to rise up.”
“I could never begin to express how much Crystal has helped me with my confidence to accomplish my goals + dreams! She has done this by affirming my worth, value, and good qualities and challenging me to rise up and grow where I need to most!”
Speaking & media
Bring her to your stage.
Keynotes, women's conferences, corporate rooms, television and radio.
Crystal says the true thing most people are afraid to say out loud, and gets a room laughing while she does it. Audiences leave with language for what they've been feeling and something practical to do about it.
Seen & heard
- Oprah.com
- X-Weighted
- CTV
- CBC
- CBS
- Daily Mail (UK)
- The Globe and Mail
- Hay House Radio
Stay close
One small thing,each morning.
The Simply…Woman Womantra™: a few lines from me to start your day. One thought, one question, one small nudge toward what's next.
Free. Sent through The S.W.A.T. Institute, so watch for a swatinstitute.com address. Leave whenever you like.
Love you, Crystal
